It's always a slam dunk working with client 2K. 2K is always pushing the boundaries of gaming and design. It was an unforgettable experience, art directing along side the photoshoots with our stars Devin Booker, cover athlete of NBA2K23, and rapper + baller, J. Cole, Dreamer Edition.
The campaign turned out beautiful, winning two Clios.
Silver Clio - Illustration - Joe Heinen, Joey Samaniego, Michael Elins
Silver Clio - Art Direction: Tam Vo | Art Director: Joe Heinen | Photographer: Patrick Gookin
Deluxe Edition - Creative Director: Joey Samaniego | Photographer: Matthias Clamer | 3D: BOND
WNBA Edition - Joe Heinen
Art Direction: Tam Vo | Art Director: Joe Heinen | Photographer: Patrick Gookin
Client: 2K Games
Agency: B O N D
Account Executive: David Lowe, Amy Ross
Project Manager: Samuel Pak, Caroline Johnson, Sarah Schaeffer, Sarah Shapov
Creative Director: Joey Samaniego
Associate Creative Director: Tam Vo
Art Directors: Joe Heinen
3D: B O N D
Production: Leslie Sager
Photographers: Matthias Clamer, Patrick Gookin
Finisher: B O N D
Agency: B O N D
Account Executive: David Lowe, Amy Ross
Project Manager: Samuel Pak, Caroline Johnson, Sarah Schaeffer, Sarah Shapov
Creative Director: Joey Samaniego
Associate Creative Director: Tam Vo
Art Directors: Joe Heinen
3D: B O N D
Production: Leslie Sager
Photographers: Matthias Clamer, Patrick Gookin
Finisher: B O N D